| 
By J. Bruce Wardle, CAE
President, Association Management Group, Inc
More than 3,000 associations are currently being served
and managed by association management companies (AMCs).
The annual budgets of these trade, professional, philanthropic
and credentialing organizations can range from $150,000
to $16 million. Most of the larger associations managed
by AMC’s have teams of people led by a certified association
executive working exclusively for that one association and
supported by additional staff.
The directors and officers of the associations managed
by AMG have realized a significant benefit that would not
be available to them and their organizations had they not
made the choice to retain the services of this company.
AMG has the potential to help any non-profit organization.
This company has exceptional experience and knowledge in
managing all aspects of associations. In serving clients,
AMG can draw upon and benchmark against experience with
many current and former clients to provide associations
with fresh thinking for new business models. In addition,
AMG has standard operating procedures to ensure optimum
results for each client and can provide cross-learning among
staff association professionals and opportunities for internal
networking; vendor relationships and access to knowledge
of services/marketplace; and staffing in specialty areas
such as government relations, credentialing, public relations
and membership.
The economies of scale and efficiencies provided by AMG
are unmatched by “stand-alone” associations.
Operating ratio reports from ASAE and other organizations
evidence the savings association clients can achieve inside
an AMC. As a larger AMC, with its clients’ aggregate
buying power, AMG can leverage vendor relationships to obtain
favorable rates. In addition, AMG has expertise in helping
clients weather market changes and offers technology to
provide state of the art e-commerce and e-marketing solutions.
AMG will also eliminate disruption to association programs
and services with prompt staff allocations and hiring, services
which are included in our fixed fees.
With unlimited experience in serving a wide-variety of
organizations (trade, professional and philanthropic), AMG
will help associations meet their organizational goals and
objectives by using best practices and case studies based
on multiple-client experience and staff expertise. The opportunity
for cross-learning among client teams and staff benefits
each association served and this experience translates to
achieving budget and strategic goals for clients.
For associations on the search for management and professional
staffing solutions, this introduction is just the starting
point. Associations can find the right association management
partner by reviewing company information, visiting AMG’s
offices, talking to current AMG clients and meeting the
professionals who are responsible for serving our clients
on a daily basis. Only then will association leaders get
a full perspective on AMG’s strengths and abilities.
We look forward to working with and serving your organization.
|